Pro and Cons of using Web Link (Viral Marketing)

This time, let's talk about the pro and cons of using web link.

Pros:

Web link is a good builder for equity since it is something can creating word of mouth effect. Consumers tend to trust it more often because people doesn't feel it as “intrusive” as other regular advertising. It can spreads at a fast pace and which is an effective means of branding and developing an impression in the minds of audience. Besides, Web link helps in  differentiating from competitors and breaking away from the clutter.

Cons:

Viral Marketing could damage your product forever. Since you cannot fully control it, you can just plan ahead, prepare the information, set it loose and hope everything goes as planned. Moreover, Using web link has no standard practices and it is quite difficult to quantify the results.

 

So, how do you think about using web link?

Source: http://viralmarketing2011.blogspot.com/2011/07/pro-and-cons-of-using-viral-marketing.html

Successful Example of Using Viral Marketing with Web Links

This is the successful example of using viral marketing with web link in tourism industry.

Innostel is the partner of The Seoul Metropolitan City Government. It is a Korea website which provides clean and comfortable accommodations chooses for foreign tourists with reasonable price in Seoul.

Why it is successful in using viral marketing? Many foreign customers who have experienced Innostel before, after that, they always recommend it to other people through Internet with some web links, for example, they usually post some information or advantages about Innostel on forums or in their blogs with some text message and web links which links to the official website of Innostel. 

Since Innostel has a very high pass-along rate from person to person on the Internet, people spread the messages about it through posting web links and text content on the social networks such as forums, blogs and even Facebook. Therefore, it's a very successful example of using viral marketing with the power of word of mouth.

 
Source: http://viralmarketing2011.blogspot.com/2011/07/successful-example-of-using-viral.html

Viral Marketing - Web Link !!!

Viral marketing is the concept of passing a marketing message to other people through methods that can create a 'buzz' and which helps in increasing brand awareness and enables you to capitalize on referrals from others. Viral marketing could be any web link, video, email, newsletter, photo, advertisement, etc.

Web Link is one of the viral marketing methods which can be passed from user to user. It could be the "Tell A Friend" script, or "Share This" button on the site or email. By placing web links on every page of your site you are ensuring to drive addition targeted traffic to your site. Web link not only allows visitors to email the links to your site, or to post on a networking site but also enable the visitor to quickly and easily spread the word about your site, product or service.

Sources : http://viralmarketing2011.blogspot.com/2011/07/viral-marketing-web-link.html