Pro and Cons of using Web Link (Viral Marketing)

This time, let's talk about the pro and cons of using web link.

Pros:

Web link is a good builder for equity since it is something can creating word of mouth effect. Consumers tend to trust it more often because people doesn't feel it as “intrusive” as other regular advertising. It can spreads at a fast pace and which is an effective means of branding and developing an impression in the minds of audience. Besides, Web link helps in  differentiating from competitors and breaking away from the clutter.

Cons:

Viral Marketing could damage your product forever. Since you cannot fully control it, you can just plan ahead, prepare the information, set it loose and hope everything goes as planned. Moreover, Using web link has no standard practices and it is quite difficult to quantify the results.

 

So, how do you think about using web link?

Source: http://viralmarketing2011.blogspot.com/2011/07/pro-and-cons-of-using-viral-marketing.html